AI Logo Maker
Four directions. Pick a favorite. Refine it.

Create four AI logo concepts, preview ten color palettes, and refine your favorite with image-based variations. Save every round and download 1024 × 1024 PNG logos.

No design skills, no template library to scroll through. Tell the AI what you are building, and it writes four genuinely different logo directions before it draws a single pixel.

How it works

From a blank page to your logo in three steps

The studio works the way a design agency does: explore wide first, then narrow down on the idea that feels right.

Describe your brand

Write a sentence about your app, product or channel: its name, its audience, the feeling it should give. Choose up to four styles and a color palette, or leave everything open and let the AI surprise you.

Get four logo directions

The AI first writes four distinct creative directions, each with its own concept, symbol and typography, then draws them as logos. Want more? Add two extra looks at a time, up to ten per round.

Refine your favorite

Star the logo you like best and say what to change: a simpler shape, softer corners, another color. The AI studies your pick and writes four variations. Repeat until it is exactly right, then download the PNG.

Features

Everything you need to design a logo you will keep

Built for founders, creators and small teams who want a real logo, not a clip-art icon next to a font.

Four real directions, not four copies

Every round starts from four written concepts that deliberately explore different ideas, so you compare a symbol, a lettermark, a mascot and a badge instead of four shades of the same drawing.

Ten styles, ten palettes

Minimal, geometric, lettermark, wordmark, abstract, mascot, emblem, hand-drawn, retro and 3D. Combine up to four, then preview your logo in ten curated color palettes or let the AI explore freely.

Image-based refinement

Refinement starts from the image you picked, not from a new random prompt. The AI tells you what it sees in your favorite, then keeps what works and changes only what you asked for.

Bring your own references

Upload up to two reference images: your current logo to modernize, a sketch on paper, or a look you admire. The AI uses them as a starting point for the whole round.

Every round is saved

Your projects, directions and rounds are stored in your account. Go back to round two, compare it with round five, and pick up a project days later exactly where you left it.

Transparent pricing

Choose Draft, Standard or High image quality and see the exact credit cost of the images before you generate. You only spend credits on the rounds you actually run.

Logo styles

Ten logo styles, explained

Not sure which style fits your brand? Here is what each one is, and when it works best. Pick up to four in the studio, or none at all.

Minimal

One clean shape, generous space, no decoration. A minimalist logo stays readable at any size and ages slowly.

Best for: SaaS, apps, tech startups, premium brands

Geometric

Circles, grids, triangles and precise angles combined into a structured mark that feels engineered and reliable.

Best for: Fintech, architecture, developer tools, consulting

Lettermark

The initials of your brand turned into a symbol. Ideal when the full name is long or hard to pronounce.

Best for: Agencies, law firms, long brand names

Wordmark

The brand name itself, set in custom typography. The name becomes the logo, which builds recognition fast.

Best for: New brands with a short, distinctive name

Abstract

A unique form that does not depict anything literal but carries an idea: movement, growth, connection.

Best for: Platforms, marketplaces, AI and data products

Mascot

A friendly character that gives your brand a face and a personality people remember and share.

Best for: Games, kids products, food brands, communities

Emblem

Text and symbol enclosed in a badge, crest or seal. It feels official, crafted and rooted in tradition.

Best for: Coffee shops, breweries, sports clubs, schools

Hand-drawn

Organic lines and imperfect strokes that feel human, warm and artisanal, the opposite of corporate.

Best for: Bakeries, craft brands, illustrators, wellness

Retro

Vintage type, warm tones and nostalgic shapes borrowed from the 70s, 80s and 90s.

Best for: Barbershops, streetwear, music, gaming channels

3D

Depth, light and volume that make the mark pop, especially on screens and app store icons.

Best for: Mobile apps, games, crypto, tech products

Color palettes

Ten palettes to set the mood

Color is the first thing people remember about a logo. Preview your round in any of these curated palettes, or let the AI choose freely.

Ocean

Trust, calm and competence. The classic choice for tech, finance and health.

Forest

Nature, growth and balance. Perfect for eco, outdoor and wellness brands.

Sunset

Energy, warmth and optimism. Great for food, travel and creative brands.

Berry

Bold, playful and expressive. Stands out for beauty, fashion and lifestyle.

Monochrome

Timeless, elegant and serious. Works on everything, from luxury to editorial.

Sand

Warm, natural and understated. Suits interiors, ceramics and slow living.

Mint

Fresh, clean and reassuring. A natural fit for health, care and productivity.

Electric

Bright, modern and confident. Made for startups, gaming and developer tools.

Cherry

Passion, urgency and appetite. Strong for restaurants, sport and entertainment.

Gold

Premium, prestige and heritage. Ideal for luxury, jewelry and high-end services.

Logo design guide

How to design a great logo with AI

A logo is the smallest piece of your brand and the one people see most often: on your app icon, your website tab, your videos and your social profiles. Here is how to get a logo that works everywhere, and how to get the most out of the AI logo maker.

01What makes a logo work

The best logos share five qualities. They are simple, so the eye reads them in a fraction of a second. They are memorable, because they carry one idea instead of five. They scale, from a 16 pixel browser tab to a billboard. They are relevant to what you do and who you serve. And they are timeless, which means they avoid the trend of the month.

Keep those five words in mind while you compare directions. A logo that looks impressive at full size but turns into a blur as an app icon is not the right one, however beautiful it is.

02Why the AI writes four directions before drawing

Most logo generators take one prompt and produce slight variations of the same picture. This studio works differently: a language model first writes four separate creative briefs, each with its own concept, symbol, composition and typography, and only then does the image model draw them.

The result is real diversity. In one round you might get a clean geometric symbol, a bold lettermark, a friendly mascot and a vintage badge. Seeing different ideas side by side is the fastest way to discover what your brand should look like, even when you had no idea at the start.

03Writing a good brief

The brief is optional, but a single good sentence changes everything. Mention the name, what you do, who it is for and one feeling you want people to have. For example: "Pulse, a running app for beginners, should feel encouraging and energetic, not hardcore."

Avoid describing the drawing itself in the first round. Let the AI propose concepts, then steer with your feedback. And do not name existing brands, characters or real people: the AI will decline, and a logo that looks like someone else's would be a problem for you anyway.

04Choosing colors that fit your brand

Color carries meaning before a single letter is read. Blue suggests trust, green growth, orange energy, black elegance, gold prestige. Start from the emotion you want, then preview the matching palette in the studio.

Limit yourself to two or three colors, make sure your logo has strong contrast, and check that it still works in a single color. If it needs a gradient to be recognizable, it will struggle on a t-shirt, an invoice or a dark mode screen.

05Refining: how to give feedback the AI understands

Once you star a favorite, the AI analyzes it and shows you what it sees. Then tell it what to change, the same way you would brief a designer: "make the symbol simpler", "rounder corners", "keep the bird but lose the circle", "thicker letters", "more playful".

Be specific and change one or two things per round. Every round is saved, so you can always go back if a variation took the wrong turn. Most people land on their final logo within two to four rounds.

06Redesigning an existing logo

Already have a logo that feels dated? Add it as a reference image and describe what you want to modernize: a flatter look, a cleaner symbol, a new palette. You can add a second reference with a style you admire, and the AI will combine the two.

This is also the easiest way to turn a sketch from a notebook into a clean, digital logo.

07Test your logo before you commit

Before you fall in love, put your logo through a quick test. Shrink it to the size of a favicon. Look at it in black and white. Place it on a dark and on a light background. Crop it into a rounded square like a phone app icon. Show it to someone for three seconds and ask them to describe it.

A logo that survives those five tests is ready for the real world.

08Where to use your new logo

Download your logo as a 1024 x 1024 pixel PNG, a size that fits app store icons, social media avatars, YouTube channel pictures, Discord servers, website headers and favicons. For large-scale printing, you can convert the PNG to a vector file with a vectorizing tool.

Then give your brand a voice: with Auto Stud you can put your new logo in quiz videos, shorts, intros and subtitled clips, so every piece of content you publish carries the same identity.

09A note on trademarks

Any logo, drawn by a person or by an AI, can accidentally resemble an existing mark. Before you register your logo as a trademark or print it at scale, run a trademark search in the countries where you operate. It takes a few minutes and protects everything you build on top of it.

Who it is for

A logo for every kind of project

Whether you are launching an app or renaming a side project, the studio adapts to what you are building.

Mobile apps and SaaS

Design an app icon that stands out in the App Store and Google Play, and a mark that works in your product's navigation bar.

Startups and small businesses

Get a professional brand identity on day one, without a design agency budget, and iterate as your company grows.

YouTube and TikTok creators

Create a channel logo and profile picture that stays readable in a tiny circle, and reuse it in your video intros.

Gaming and esports

Mascots, emblems and bold 3D marks for your clan, stream, Discord server or indie game.

Shops and local businesses

Coffee shops, restaurants, salons and stores: emblems and hand-drawn marks that look great on a sign, a cup or a bag.

Side projects and events

Podcasts, newsletters, associations, meetups and hackathons deserve a real logo too, and it only takes a few minutes.

Checklist

Your logo is ready when...

Run through this list before you download your final version.

It is still readable at 16 x 16 pixels, the size of a browser tab.
It works in a single color, black on white and white on black.
It looks right cropped into a rounded square, like an app icon.
It uses no more than two or three colors.
Someone who sees it for three seconds can describe it.
It does not depend on a trend that will look dated next year.
It fits the audience you want to attract, not only your own taste.
It does not resemble a competitor's logo or a known brand.

FAQ

Frequently asked questions

An AI logo maker is a tool that designs logos from a short description instead of a template. This one first writes four creative directions with a language model, then draws them with an image model, so you get four distinct logo concepts in one round and can refine your favorite with plain-language feedback.

Each logo image costs credits, and the price depends on the quality you choose: Draft, Standard or High. The studio shows the exact cost of the round before you generate, so you always know what you will spend before you click. Writing the four directions uses a few text credits as well, far fewer than the images.

Every logo is a 1024 x 1024 pixel PNG, which fits app icons, social media avatars, YouTube channels, websites and presentations. For very large prints, convert the PNG to a vector file with a vectorizing tool.

Each round opens with four directions. If none of them is right, you can add two more looks at a time, up to ten logos in the same round. Then you can star a favorite and start a refinement round.

Yes. Add your current logo as a reference image, up to two images per project, and describe what you want to change. The AI uses it as a starting point, which is ideal for modernizing a dated logo or cleaning up a hand-drawn sketch.

No. You describe your brand in everyday words and choose styles and colors by clicking. The AI handles composition, symbols and typography, and refinement works with simple instructions like "simpler" or "rounder".

Yes. Every round and every direction is saved in your project, so you can compare early ideas with later refinements and pick up any version again. Your projects stay in your account between visits.

The AI declines requests that name an existing brand, a copyrighted character or a real person. Describe the idea you are after instead, for example "a friendly cartoon fox" rather than a famous character, and try again.

Trademark rules depend on your country. Whatever tool you use, run a trademark search before registering or printing your logo at scale, since any design can accidentally resemble an existing mark. Refining your logo over several rounds also helps make it distinctly yours.

The studio is available in 14 languages, and you can write your brief in the language you are most comfortable with. The AI understands it and designs your logo accordingly.